Butchers sell frozen, refrigerated and fresh meats. Freshness is the prime issue for butchers and increase of products turnover is the key to enhance product quality and store reputation. Freshby can help merchandisers increase turnover rate of products that are exclusive, hot in market, expensive and better priced.
Scenario A: Every morning, ABC butcher will post today’s special in store to attract customers. With Freshby, ABC butcher can post those information with “Fresh Arrival”and make it available to all nearby customers and its subscribers in real time. Also, the store can post special produce on “fresh arrival” such as exotic meats.
Scenario B: ABC butcher wants to purchase some high end veal and Wagyu beef. But selling these kind of meat has certain risk since they are expensive and could cause huge loss when unsalable. In this case, ABC butcher can use Pre-order function of Freshby and lower purchase risk by confirmed pre-order sales. Also, with pre-order function, ABC butcher can increase product variety, and therefore increase competitiveness.
Scenario C: For working families, dinner is an important meal when all family members can sit together and communicate. However, it is difficult to access fresh ingredients after 5pm in general butchery. Therefore, ABC butchery provides a package deal which contains several fresh products and posts in the Reserve function on Freshby. Customers can collect reserved products before end of the day as late as 8 pm. In this way, customer loyalty is enhanced and potential customers are explored.